01 · Sep 2026
Social media
A social media plan a busy Kenyan business can actually keep
You do not need to post every day. You need a useful point of view, a workable production rhythm and a clear path from attention to enquiry.
Read · 6 min read →Writing
Useful thinking for teams doing the work.
Clear notes on social media, content and paid growth. Written from the work, without trend reports dressed up as advice.
02 · Aug 2026
Content
Why some good-looking content never turns into an enquiry
A polished feed can still leave buyers unsure. The missing piece is often not better design, but a clearer reason to care and act.
Read · 5 min read →03 · Jul 2026
Paid media
When to put money behind a post — and when not to
Paid media works best when it amplifies a message people already understand. Here is how we decide what deserves budget.
Read · 6 min read →